Adversity tests the founder’s mettle

Not every startup deserves to survive. Dr Malpani on why adversity is the real test of a founder's mettle.

Why the risky approach is the safe one!

Ironically, the really safe approach would be to take what appeared to be...

Part of Start Here: Founders — my curated startup reading path. New to...

Game theory and the Prisoner’s Dilemma have taught us that when each prisoner...

Size does not give organizations invincibility—indeed, their size is what makes them vulnerable—but...

Social impact entrepreneurs refuse to choose between business serving society or society serving...

Enlightened businesses like employing people for a long time – they contribute to...

Cutting your prices isn’t a strategy. It isn’t even thinking. Whenever you buy...

Instead of cutting the wages of the least skilled, they put pressure on...

A number of sales people have been exceptionally effective during this lockdown. This...