Conclusion: Build on What Already Works
Learn how Indian social impact startups can use Positive Deviance, AI, data and community ownership to find, measure and scale solutions that work.
Honest advice on fertility, startups and your child's education
I'm Dr Aniruddha Malpani. For thirty years I have worked as an IVF doctor and an angel investor, and written about what I have learnt. Pick the path closest to what you are facing. Each one gathers my most useful posts in the order I would read them. If you have a question of your own, ask me in the chat, day or night.
IVF and fertility
If you are going through IVF
What to understand before you start, how to choose a protocol, why cycles fail, and how to tell when a clinic is not putting you first.
Read the IVF path →
Startups
If you are building a startup
How to think like a founder, build something people want, raise money, hire well and earn a reputation without a marketing budget.
Read the founder path →
Education
If you are paying for edtech
The Byju's Files: how India's most valuable startup sold fear to parents, who it hurt, and what to check before you sign up your child.
Read the investigation →
One useful letter, every MondayThe best new post, one classic from the archive, and a reader's question answered. Free, and short.
Get the letter
Chapter 12: Frequently Asked Questions
Learn how Positive Deviance works in communities, schools, hospitals, startups, and digital platforms, and how to measure practices, adoption, and results.
Chapter 11: Case Design Templates for Common Indian Startup Domains
Get practical case design templates for Indian startups in education, health, agriculture, finance, and women’s entrepreneurship using positive deviance.
Chapter 10: Building an Internal Positive Deviance Capability
Learn how to make Positive Deviance an ongoing capability through team training, data systems, partnerships, community learning, and shared ownership.
Chapter 9: Measuring What Matters
Learn how social impact startups measure outcomes and community ownership, avoid vanity metrics, and share progress clearly to sustain Positive Deviance practices.
Chapter 8: Implementation Challenges in the Indian Context
Learn how Indian founders can handle incomplete data, hidden advantages, community time, facilitation, and growth while applying Positive Deviance.
Chapter 7: A Practical Toolkit for Indian Founders
Learn a 30-day Positive Deviance sprint to identify Indian community innovators, test peer practices, measure results, and plan local ownership.
Chapter 6: Using AI to Do Positive Deviance Better
Learn how AI and digital data help Indian startups find positive deviants, test practices, support peer learning, monitor results, and protect privacy.
Chapter 5: How Social Impact Startups Can Use Positive Deviance
Learn how startups can use Positive Deviance to design products, improve adoption, measure impact and scale through government and frontline networks.
Chapter 4: Beyond Nutrition — Education, Agriculture, Livelihoods and Energy
Learn how positive deviance improves schools, farming, women’s livelihoods, dairy cooperatives and energy access using practices already working in India.