Chapter 2. The four sales before the first customer
Learn the four crucial sales a startup founder must make before acquiring their first customer, focusing on family, employees, angels, and customers.
Month: October 2026
Chapter 1. The skill nobody taught you
Learn why selling is crucial for founders, often overlooked in Indian education. Discover how enthusiasm and organization can overcome selling fears.
How to use this book
Learn to master sales skills with a step-by-step approach. Practice, document experiences, and use the 'Customer Truth' notebook for insights.
Before you begin
Learn the structure and purpose of 'How to Sell' series, adapting Frank Bettger's sales principles for Indian tech founders with little sales experience.
Is Foundation Coaching in Class 6 Worth It? An Honest Guide for Parents
I've been observing a curious trend among parents who come to me, not for IVF treatment, but for advice on their children's education. A father recently aske...
IVF Failure Symptoms: How Do You Know the Embryo Transfer Didn’t Work?
I remember a patient I saw last week, let's call her Ritu, who sat across from me with a mix of hope and apprehension in her eyes. She had just gone through ...
Which AI-Focused Angel Investors Back Startups in India, and What Do They Look For?
--- Every once in a while, I find myself in a conversation that reminds me of why I ventured into the world of angel investing. A few months ago, I was sitti...
A Guide for the First-Time Indian Angel Investor
You've just made the leap into angel investing, and it feels both thrilling and daunting. I remember my first investment; the excitement was palpable, but so...
A letter to the first cheque
Learn realistic strategies for first-time Indian angel investors, focusing on risk management, patience, and building a diverse portfolio.
After the cheque
Learn how Indian angel investors can support startups post-investment without micromanaging. Get tips on effective engagement and maintaining reputation.