A worked sale: Sunday lunch

Learn how to address family concerns about risky startup decisions over a Sunday lunch. Gain support with a practical six-month trial plan.

Chapter 11. Thirty days of practice

Learn a 30-day plan to boost sales skills using Bettger's method. Focus on enthusiasm, outreach, confidence, and learning from experiences.

Chapter 10. AI tools for the founder who sells

Learn how AI tools can streamline sales prep and follow-up, ensuring genuine conversations and effective insights for founders.

Chapter 9. A sale is a learning machine

Learn how sales reveal customer pain points to enhance product development. Discover the importance of asking the right questions and documenting feedback.

Chapter 8. Do the first sales yourself

Learn why founders should handle initial sales to grasp customer needs and refine the sales process before hiring a salesperson.

Chapter 7. Seven golden rules for closing

Learn seven essential sales closing rules for founders. Move conversations to decisions, avoid pitfalls, and address real concerns effectively.

Chapter 6. The quickest way to win confidence

Learn to build trust in sales through sincerity, knowledge, and proof, especially for skeptical buyers. Understand their world and show your work.

Chapter 5. The three-letter word

Learn how asking 'why' in sales can transform sceptics into buyers by revealing true concerns. Discover Bettger's insights on effective sales conversations.

Chapter 4. How to conquer fear

Learn practical steps to manage fear in sales and founding using preparation and systems, not just confidence. Turn fear into a manageable task.

Chapter 3. The power of enthusiasm

Learn how genuine enthusiasm, not loud energy, transforms sales success. Discover Bettger's approach to focusing on customer needs for effective results.