How to Sell: The Key to Success
When I talk to founders, I often hear the same struggle: how do you convince someone to buy what you're selling? It's not just about having a great product; ...
Day: October 15, 2026
A last word
Learn how to present a sales guide for Indian tech founders, focusing on essential skills and practical advice for first-time sales success.
A one-page crib you can keep in your pocket
Learn to prepare and conduct effective sales meetings with a concise crib card strategy. Improve engagement and decision-making with practical tips.
The first ten customer calls
Learn to refine your sales process with structured customer calls. Focus on identifying key issues and testing assumptions for actionable insights.
What to say, and what to cut
Learn effective sales communication for Indian buyers. Avoid jargon, use specific language, and communicate concisely on WhatsApp.
An objection bank for the four sales
Learn to handle sales objections from family, hires, investors, and customers with practical responses tailored for Indian tech founders.
A worked sale: the buyer who says WhatsApp it
Learn strategies to turn 'WhatsApp it' into real sales commitments by addressing buyer objections and improving sales conversations.
A worked sale: Sunday lunch
Learn how to address family concerns about risky startup decisions over a Sunday lunch. Gain support with a practical six-month trial plan.
Chapter 11. Thirty days of practice
Learn a 30-day plan to boost sales skills using Bettger's method. Focus on enthusiasm, outreach, confidence, and learning from experiences.
Chapter 10. AI tools for the founder who sells
Learn how AI tools can streamline sales prep and follow-up, ensuring genuine conversations and effective insights for founders.