Chapter 9. A sale is a learning machine

Learn how sales reveal customer pain points to enhance product development. Discover the importance of asking the right questions and documenting feedback.

Chapter 8. Do the first sales yourself

Learn why founders should handle initial sales to grasp customer needs and refine the sales process before hiring a salesperson.

Chapter 7. Seven golden rules for closing

Learn seven essential sales closing rules for founders. Move conversations to decisions, avoid pitfalls, and address real concerns effectively.

Chapter 6. The quickest way to win confidence

Learn to build trust in sales through sincerity, knowledge, and proof, especially for skeptical buyers. Understand their world and show your work.

Chapter 5. The three-letter word

Learn how asking 'why' in sales can transform sceptics into buyers by revealing true concerns. Discover Bettger's insights on effective sales conversations.

Chapter 4. How to conquer fear

Learn practical steps to manage fear in sales and founding using preparation and systems, not just confidence. Turn fear into a manageable task.

Chapter 3. The power of enthusiasm

Learn how genuine enthusiasm, not loud energy, transforms sales success. Discover Bettger's approach to focusing on customer needs for effective results.

Chapter 2. The four sales before the first customer

Learn the four crucial sales a startup founder must make before acquiring their first customer, focusing on family, employees, angels, and customers.

Chapter 1. The skill nobody taught you

Learn why selling is crucial for founders, often overlooked in Indian education. Discover how enthusiasm and organization can overcome selling fears.

How to use this book

Learn to master sales skills with a step-by-step approach. Practice, document experiences, and use the 'Customer Truth' notebook for insights.