Step one is to earn your customer’s trust !
Potential customers are hopeful that your product will help them, but they find it hard to trust you !
How can you provide them this confidence in a risk-free fashion , which doesn’t consume your resources , and can convince them that you can add value to their life.
Free demos; freemium models; and money back guarantees are all options you should explore
These are valuable signaling tools, which demonstrate how much confidence you have in the value of your offering!