How to sell using stories

If you need to sell, you need to tell stories about how customers have achieved success by using your services.
Good stories need to be local , personal and topical .
This is something which startup founders can do far better than large companies , where the senior executives are completely disconnected from ground reality because they live in air conditioned offices , and manipulate figures on spreadsheets , rather than taking care of customers
Take advantage of the fact that you deal with customers daily, and leverage this direct connection by telling stories about your help them to succeed.

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