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Category: Series

Business partners discuss goal setting in an office, highlighting NLP well-formed outcomes with warm daylight and decor.
  • by Dr Aniruddha Malpani
  • Posted on October 21, 2026October 21, 2026

Chapter 4: Setting Clear, Well-Formed Outcomes

Learn to set specific, measurable goals using NLP to boost business success. Ideal for business owners seeking effective, sustainable outcomes.

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A business conversation over chai in Delhi, illustrating rapport-building in Indian business settings.
  • by Dr Aniruddha Malpani
  • Posted on October 21, 2026October 21, 2026

Chapter 3: Building Rapport in the Indian Context

Learn to build rapport in Indian business using NLP. Enhance influence through personal connections, respect for hierarchy, and communication style.

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Two people discussing perspectives in an office, reflecting the NLP principle of internal maps of reality.
  • by Dr Aniruddha Malpani
  • Posted on October 21, 2026October 21, 2026

Chapter 2: The Map is Not the Territory, Understanding Models of the World

Learn how internal maps shape reality and influence in business. Discover practical exercises for aligning perspectives in Indian business contexts.

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Close-up of an Indian ink pen and parchment symbolizes NLP's impact on communication for Indian business leaders.
  • by Dr Aniruddha Malpani
  • Posted on October 21, 2026October 21, 2026

Chapter 1: Why NLP Matters for Indian Business Leaders

Learn how NLP enhances communication and decision-making for Indian business leaders, improving relationships, goal setting, and negotiations.

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Two Indian tech founders discuss sales strategies in a warmly lit room, reflecting on practical sales advice for new tech founders.
  • by Dr Aniruddha Malpani
  • Posted on October 15, 2026October 15, 2026

A last word

Learn how to present a sales guide for Indian tech founders, focusing on essential skills and practical advice for first-time sales success.

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A pocket-sized sales preparation card, chai cup, and ink pen on a woven mat depict a sales strategy guide.
  • by Dr Aniruddha Malpani
  • Posted on October 15, 2026October 15, 2026

A one-page crib you can keep in your pocket

Learn to prepare and conduct effective sales meetings with a concise crib card strategy. Improve engagement and decision-making with practical tips.

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Vintage telephone with blank papers and pen on wooden table, symbolizing early customer call strategies.
  • by Dr Aniruddha Malpani
  • Posted on October 15, 2026October 15, 2026

The first ten customer calls

Learn to refine your sales process with structured customer calls. Focus on identifying key issues and testing assumptions for actionable insights.

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Close-up of a vintage rotary telephone emphasizing clear communication in sales to Indian buyers.
  • by Dr Aniruddha Malpani
  • Posted on October 15, 2026October 15, 2026

What to say, and what to cut

Learn effective sales communication for Indian buyers. Avoid jargon, use specific language, and communicate concisely on WhatsApp.

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An Indian tech founder organizes sales objection notes on a living room floor, highlighting the challenges faced by beginners.
  • by Dr Aniruddha Malpani
  • Posted on October 15, 2026October 15, 2026

An objection bank for the four sales

Learn to handle sales objections from family, hires, investors, and customers with practical responses tailored for Indian tech founders.

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A wooden table with a WhatsApp message, chai, and wallet, illustrating sales conversations transitioning to WhatsApp.
  • by Dr Aniruddha Malpani
  • Posted on October 15, 2026October 15, 2026

A worked sale: the buyer who says WhatsApp it

Learn strategies to turn 'WhatsApp it' into real sales commitments by addressing buyer objections and improving sales conversations.

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