Chapter 2. The four sales before the first customer

Learn the four crucial sales a startup founder must make before acquiring their first customer, focusing on family, employees, angels, and customers.

Chapter 1. The skill nobody taught you

Learn why selling is crucial for founders, often overlooked in Indian education. Discover how enthusiasm and organization can overcome selling fears.

How to use this book

Learn to master sales skills with a step-by-step approach. Practice, document experiences, and use the 'Customer Truth' notebook for insights.

Before you begin

Learn the structure and purpose of 'How to Sell' series, adapting Frank Bettger's sales principles for Indian tech founders with little sales experience.

Building Frugal Startups: Lessons from the Trenches

Building a startup on a shoestring budget is not just a challenge; it's a necessity for many founders in India.