There is a reason the mammals survived, while dinosaurs became extinct.
Being big doesn’t protect anyone,” Paul Purcell argues. “All bigness does is create scale—it doesn’t mean you’re good. You need to be good at what you do. It is all about, are you doing a good job for the client and adding value.
But it isn’t about bigness. Many businesses got big just for the sake of getting big, to stroke the ego of their CEOs . We don’t want to be big, we want to be good. Scale alone simply does not work.
From the book, Heffernan, Margaret. “A Bigger Prize.”