Understanding Risk: What IVF Teaches Me That Startups Often Forget

Understanding Risk: What IVF Teaches Me That Startups Often Forget
5 min read

I sat with a couple last week, guiding them through the emotional rollercoaster that is IVF. Their eyes were a mix of hope and trepidation, a look I know well. This isn’t just a medical journey for them; it’s an emotional investment. In many ways, their journey mirrors that of the startup founders I meet in my role as an angel investor. Both couples and founders are taking a leap of faith, driven by optimism yet tempered by the daunting reality of risk.

In my experience, the concept of risk is something that IVF patients often understand better than startup founders. For patients, the stakes are incredibly personal. They are not just investing money but also their emotional and physical well-being. In IVF, risk isn’t just a line in a business plan; it’s the potential for heartache and the courage to start again.

When I consult with founders, I often find that they are focused on the upside—scalability, market potential, and the elusive unicorn status. While dreaming big is essential, the brutal truth is that many startups fail. This is where the lesson from IVF comes in: understanding and managing risk is not just about mitigating potential downsides but also about being prepared to face them head-on.

Consider the first IVF cycle. It’s akin to a startup’s initial product launch. There’s a whirlwind of activity, from hormone injections to egg retrievals, just as a startup hustles through product development and fundraising. Both processes demand meticulous attention to detail and carry no guarantees. You can employ the most advanced technology or develop the most innovative business model, but success remains elusive until it is achieved. This realization of uncertainty hits hard in both journeys. I’ve seen couples and founders alike emerge from early failures, their initial optimism giving way to a sobering reality: sometimes, even your best efforts might not suffice.

In IVF, patients are acutely aware of the risks involved. They know that even with the best doctors and technology, success is not guaranteed. Side effects from medications, the physical toll of the procedures, and the emotional strain of potential failure are very real. They understand that risk is not just a number on a chart but a lived experience. This awareness fosters a kind of resilience that I wish more founders would adopt.

In the startup world, risk often seems like an abstract concept. Founders might acknowledge it in pitch meetings, but few truly internalize what it means to face failure. They tend to focus on the dream rather than the potential pitfalls. This is a critical oversight. Just as in IVF, where a single cycle’s failure doesn’t mean the end, a failed product launch or a missed funding round in the startup world is not the death knell of a company.

I advise founders to adopt the mindset of an IVF patient. Understand that setbacks are part of the journey. The emotional fortitude of IVF patients, who’ve often faced multiple disappointments before tasting success, is something every founder can learn from. The emotional rollercoaster of IVF is akin to the highs and lows of startup life. Managing expectations and understanding that setbacks are not the end, but part of the journey, is crucial. I’ve seen couples who, after multiple failed cycles, finally hold their baby in their arms. Their joy is immeasurable, but so is their appreciation for the struggle that got them there. Similarly, the founders who succeed in the long run are often those who’ve weathered the storms and emerged stronger and wiser.

Supportive teams are crucial in both fields. IVF is not just about the science; it’s a team effort involving doctors, nurses, and the couple themselves. The same goes for startups, where a supportive team can make all the difference. It’s about having people who believe in the mission and are willing to stick it out through the tough times.

One of the hardest lessons to accept, both for IVF patients and founders, is that some variables are beyond control. In IVF, despite the best doctors and technology, the outcome is not guaranteed. Similarly, in the startup world, market forces, competition, and timing can derail even the most well-thought-out plans. The trick is to focus on what you can control — your response to setbacks, your resilience, and your ability to adapt.

I find myself often returning to this analogy because it resonates with my experiences in both fields. The journey of IVF and the startup lifecycle are both filled with uncertainty, hope, and the need for resilience. They both teach us that while we can’t control everything, we can control how we respond to the challenges we face. And sometimes, that makes all the difference.

In the end, whether you’re a hopeful parent or an optimistic founder, your journey is about more than just the end goal. It’s about growth, learning, and the relentless pursuit of your dreams. It’s about the courage to try again, even when the odds seem stacked against you. And it’s about the belief that, despite the setbacks and the failures, your story is worth fighting for. As I continue to navigate both worlds, I am constantly reminded that the true measure of success lies not in the outcome, but in the journey itself.

I often return to the words of a wise patient who said, “The strength to start over comes from knowing that the journey itself is worth it.” That sentiment, I believe, is the heart of both IVF and startups. It’s a reminder that the courage to begin again, to embrace the journey with all its unpredictability, is what ultimately leads to fulfillment, whether it’s holding a newborn or watching a startup thrive.

Spread the love